A market-leading brand with limited UK reach was experiencing a decline by -5%, with commercial rebates and cost-saving initiatives from competitors eating up the client’s revenue. The challenge was set to stabilise the decline, and protect sales from potential Generics competitors.
A quality team with flexible UK geographical reach was quickly integrated into the pre-existing team. 10 Multi-Channel Account Managers were deployed for an initial commitment of 1,500 days with the ability to effectively target Primary Care accounts across the UK, with the commercial offering to convert to buy the brand directly.
• The -5% decline of the brand was stabilised, with over 50% of sales generated from accounts buying directly
• 3.5% month-on-month cash growth in accounts was achieved by the dedicated Multi-Channel Account Managers
Sales generated from accounts buying directly
Month-on-month case growth in accounts